WebTrends Analytics®
8 es una solución de Web Analytics líder
en el mercado, que le ayudará a medir y mejorar el contenido
y el retorno de la inversión de sus campañas de
marketing en su sitio web, de manera precisa y en tiempo adecuado.
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WebTrends Strengthens Nordic Presence through
Acquisition of Webcontrol
Portland, Oregon - June 15, 2007
- WebTrends Inc., a market leader for web analytics and Marketing
Performance Management (MPM) solutions, today announced that it
has entered into a definitive agreement to establish a Nordic hub
and center of excellence as part of its continued global expansion
and growth strategy through the acquisition of Webcontrol, a leading
web analytics services company in Stockholm, Sweden.
The acquisition of Webcontrol increases WebTrends presence in the
Nordic market to offer localized services including consulting,
business analyst services, and training in local languages. Previously,
Webcontrol provided consultancy in the Nordic market and has worked
with some of the region's largest organizations helping to dramatically
improve their marketing performance using WebTrends Marketing Lab™.
Tobias Svensson, former CEO Webcontrol comments, "We are delighted
to officially welcome WebTrends to Stockholm, having worked closely
with them in serving many of the Nordic region's best-known names.
We are excited to be joining the thought-leaders of WebTrends and
look forward to delivering Marketing Performance Management solutions
that optimize marketing efforts for organizations across the globe."
The Nordic Region has a well earned reputation as early-adopters
not just in terms of technology, but also with regard to new initiatives
such as Marketing Performance Management (MPM). The new center of
excellence will offer expertise, resources and deep vertical knowledge
for marketers in the region that employ the WebTrends Marketing
Lab suite, including WebTrends Analytics™ for deep marketing
performance analytics, WebTrends Marketing Warehouse™ for
rich consumer-centric insight and real-time targeting capabilities,
and WebTrends Dynamic Search™ for dynamic search optimization.
"The new hub demonstrates WebTrends commitment to the requirements
of the highly sophisticated companies that operate in the Nordic
region," said Greg Drew, CEO and President, WebTrends. "This
team will be instrumental in delivering solutions that help organizations
achieve strategic advantage through WebTrends Marketing Lab."
Leading companies in all major vertical sectors throughout the region
such as Eriksson, IKEA, King.com, Sony Ericsson, Svenska Spel, TV2,
Velux, and Volvo have adopted WebTrends solutions for deep marketing
performance analytics and rich consumer-centric insight.
The WebTrends office will be based in Stockholm.
About WebTrends
WebTrends is the leading provider of web analytics software and
on-demand solutions for web-smart customers including General Mills,
IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing
Lab, the company has expanded its comprehensive analytics platform
to offer on-the-fly data exploration, dynamic advertising optimization
and customer targeting solutions fueling relationship marketing.
Thousands of enterprises have chosen WebTrends solutions and consulting
services to accurately prove and improve their business and marketing
results. For more information, visit www.webtrends.com.
About Webcontrol
Webcontrol helps companies optimize their market and web investments.
Webcontrol was founded in 2000 and has 1,000 customers in Sweden
(previously known under the name of "Analysgruppen" in
Nocom Sverige AB). Webcontrol is a supplier of WebTrends solutions
in Sweden.
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