Somos una empresa especializada en dar una solución global a las necesidades informáticas empresariales y particulares. Nuestra visión es proveer soluciones que permitan a nuestros clientes aprovechar y optimizar al máximo sus inversiones en infraestructura, para generar negocios exitosos a través de Internet.
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WebTrends Analytics®
8 es una solución de Web Analytics líder
en el mercado, que le ayudará a medir y mejorar el contenido
y el retorno de la inversión de sus campañas de
marketing en su sitio web, de manera precisa y en tiempo adecuado.
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PORTLAND, Ore. - August 29, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced that ShopVogue.TV, a broadband Internet channel that combines interactive shopping with an immersive video experience, has deployed the recently announced WebTrends Marketing Lab™ 2 to measure and interpret customer engagement with the site. As an integrated suite of enterprise-class solutions, WebTrends Marketing Lab™ 2 will provide ShopVogue.TV with the ability to track and interpret site visit information and score customer engagement to drive more effective and targeted marketing campaigns aimed to satisfy the specific needs of their audience. "By deploying WebTrends Marketing Lab 2, we're able to determine not only site traffic but also interpret context around performance and consumer behavior," said Joseph Giamarese, executive director of marketing, VOGUE Magazine. "WebTrends full-service, turn-key solution - based on its deep retail and media domain expertise - provides us with actionable information that allows us to understand how engaged our customers are with each of the 200+ advertisers participating in ShopVogue.TV. Our ability to analyze Website traffic, as well as reveal deep analysis of the videos viewed and engagement by brand, will prove to be invaluable information as our advertisers look to further build brand loyalty." Leveraging the interactive nature of emerging Web 2.0 features, ShopVogue.TV features multiple channels of streaming video showcasing the best of fashion, beauty and culture that consumers are able to shop for as they watch. Building on the power of social media trends, viewers are also able to create and share with others their own fashion choices through a new, interactive user-generated feature. By providing compelling programming, rich images and detailed product information, ShopVogue.TV directly connects advertisers with consumers looking for entertainment and inspiration for shopping - both online and off. The site will feature original programming, including "60 Seconds to Chic," "Behind the Lens", and the previously syndicated "Trend Watch." WebTrends ability to supply comprehensive video analysis and reporting at the user level were key reasons why ShopVogue.TV chose to deploy WebTrends Marketing Lab 2. The solutions suite will provide ShopVogue.TV with unique intelligence about who their viewers are and what they are most interested in based on an inventory of unique views for each video. This includes the total number of sessions viewed and for what duration of time, the total number of products clicked, and any action taken by the user including when they add a product, advertisement, video or shared photo to his or her "favorites" within a profile. "ShopVogue.TV is an innovative concept and will change the face of online shopping as we know it," said Greg Drew, CEO and president, WebTrends. "The unique design provides consumers with an opportunity to further engage with advertised brands, explore new product offerings, interact with other passionate consumers to learn about fashion trends and ultimately move from shopper to buyer. WebTrends provides ShopVogue.TV with the intelligence needed to effectively understand the consumers buying habits and improve advertisers' retail campaign performance." About WebTrends Inc.
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