ShopNBC Drives Relationship Marketing with WebTrends Marketing Lab
Building on a successful partnership in paid search campaigns using WebTrends Dynamic Search, leading multi-channel retailer leverages WebTrends Marketing Lab

PORTLAND, Ore. and SAN JOSE, Calif. - June 5, 2007 - WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today at Internet Retailer Conference and Exhibition announced that ShopNBC has chosen to utilize the WebTrends Marketing Lab™ product suite, including both WebTrends Analytics™ for deep marketing performance analytics, and WebTrends Marketing Warehouse™ for rich consumer-centric insight and real-time targeting capabilities.

As one of the nation's largest home shopping networks, ShopNBC is growing its business through direct marketing utilizing email and direct mail as well as its web site-ShopNBC.com. The Internet is now the fastest growing portion of its business, accounting for approximately 25 percent of total company sales. ShopNBC will improve marketing investments using WebTrends Marketing Lab by leveraging complete customer response and behavioral information across all of its channels so they can deliver relevant offerings to customers.

"We consider ourselves to be direct marketers, and as such relationship marketing is a huge focus for our organization," said Geoff Smith, Vice President, ShopNBC.com. "WebTrends Marketing Warehouse will provide us the rich, cross-channel customer insight we need to supercharge our direct marketing efforts, enabling us to easily segment and target consumers based on their online behavior and past offline interactions across all of our channels."

With WebTrends Analytics, ShopNBC gains comprehensive insight into the performance of its marketing campaigns and web site to drive overall optimization efforts. "We can now automate report creation and save valuable time with WebTrends' direct database access, in addition to being able to easily query the information for the exact insights we need," said Michael Keyes,
Manager of Web Analytics and Reporting, ShopNBC. "We're confident that the great success we've achieved to-date with WebTrends Dynamic Search will be enhanced by the gains we'll be able to achieve leveraging the powerful, integrated capabilities of WebTrends entire solution suite."
"We are honored to have ShopNBC select WebTrends Marketing Lab as the foundation for optimizing its 1:1 relationship marketing initiatives," said Tim Kopp, CMO, WebTrends. "We're committed to helping ShopNBC achieve a valuable strategic advantage by connecting directly with its customers."

About ValueVision
Founded in 1990, ValueVision Media is an integrated direct marketing company that sells general merchandise directly to consumers through television, the Internet, and direct mail. It operates ShopNBC, one of the top three television shopping networks in the United States and companion website www.ShopNBC.com, an Internet Retailer Top 100 website. For more information, please visit www.ValueVisionMedia.com, www.ShopNBC.com, or www.ShopNBC.TV.

About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.