Leaders of Consumer Engagement Collaborate at the WebTrends Engage 2007 Customer Conference in Las Vegas
Lead Your Organization into the Future – and Ahead of the Competition – with Expert Success Strategies

PORTLAND, Ore - August 29, 2007 - WebTrends Inc., a leading provider of consumer-centric analytics and marketing intelligence solutions, today announced details of its annual customer conference, WebTrends Engage 2007, to be held October 9-10, 2007 in Las Vegas at the Rio All Suites Hotel. Attendees will join the most influential experts in interactive marketing who are defining the future of consumer engagement, including top business leaders in the technology, media, retail, consumer goods and telecom industries. Industry gurus such as Gary Angel, SEMphonic; Anil Batra, ZeroDash1; Andy Beal, Marketing Pilgrim; Manoj Jasra, Enquiro Search Solutions; Jim Novo, The Drilling Down Project; Jeremiah Owyang, PodTech.net; and Jim Sterne, Web Analytics Association and Emetrics will share their insight on disciplines spanning consumer engagement, targeted marketing, customer segmentation, and marketing optimization.

WebTrends president and CEO, Greg Drew, and Paul Woolmington, founding partner of Naked Communications, will present the keynote session on leveraging the power of engagement marketing, Tuesday, October 9 at 9:00am. Attendees will also experience how WebTrends Marketing Lab™ 2 leverages best-of-breed marketing solutions through its partner program, giving customers a broad set of options in meeting their marketing needs. Partners at this year's "Engage 2007" customer conference include Microsoft®, SEMDirector™, Aprimo, and Endeca®.

Conference attendees will learn best practices and hear key insights into gaining deeper customer understanding to reveal the untapped value of visitors to their sites. Experts from web smart companies like Barclays Bank, ConAgra, Microsoft and Nationwide will share their vision for breaking down the silos of web analytics and achieving deeper consumer insight. Other best practices to be shared include how to leverage interactive mobile marketing and online video; ways in which organizations can measure Web 2.0 technologies like viral marketing, social media and consumer-generated content to create conversations; how to automate the end-to-end management of an entire SEM portfolio; and finally, proven methods to use web analytics and marketing metrics to improve every online interaction.

"We are committed to bringing together thought-leading experts to share proven best practices and exchange new ideas that help marketers achieve their goals and objectives. This years event extends our recent unveiling of WebTrends Marketing Lab 2 by demonstrating our continued focus to optimize online marketing results, increase consumer engagement, and power targeted marketing," said Greg Drew, CEO and president, WebTrends.

To register and learn more, please visit: www.webtrends.com/engage.

About WebTrends Inc.
Since 1993, WebTrends has provided the market with web analytics solutions that help marketers measure and improve web sites and online marketing. Today, WebTrends Marketing Lab delivers comprehensive analytics, dynamic advertising optimization and deep visitor intelligence to drive customer engagement and power targeted marketing. Thousands of leading global organizations, including General Mills, IKEA, Microsoft, Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to optimize their marketing initiatives. For more information, visit www.webtrends.com.