WebTrends CMO to Share Vision on Turning Customer Insight into a Strategic Advantage
Tim Kopp Joins Executive Leaders at the 2007 Internet Strategy Forum Executive Summit to Reveal Best Practices for Leveraging Web 2.0 Technologies

PORTLAND, Ore - July 12, 2007 - WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced that Chief Marketing Officer Tim Kopp will be a featured keynote speaker at the Internet Strategy Forum Executive Summit, taking place Thursday, July 19, 2007, at the Governor Hotel in Portland, Oregon. Former leader of the Worldwide Interactive Marketing Organization at Coca-Cola, Kopp will keynote a presentation entitled "Web 2.0: Turning Customer Insight into a Strategic Advantage," on Thursday, July 19, 2007 at 10:45 a.m.

Attendees will learn how Web 2.0 content, including online videos and blog postings, has changed the face of marketing. In addition to learning best practices for leveraging Web 2.0 content, participants will also see how the Internet gives marketers the ability to segment and target consumers by leveraging past off-line interactions with current online behaviors. Finally, attendees will gain insight on how they can effectively measure online visitor behavior, optimize campaign results and target marketing based on visitor intent.

"Our commitment is to provide professional development, peer networking, and information exchange among senior Internet decision-makers," said Steve Gehlen, founder of the Internet Strategy Forum (ISF). "We are honored to have Tim share his thought leadership on Web 2.0 strategies. Tim's transition from corporate Internet strategist at Coca-Cola to CMO of WebTrends is a great career path example for our members. As a leading provider of consumer insight to marketers, WebTrends involvement is an ideal match for this event."

"Consumer-generated media is changing the way customers interact with brands and organizations," said Kopp. "More than ever, it is essential for marketers to know what their customers want today, and more importantly, what they are likely to want tomorrow. Organizations are beginning to realize that understanding online behavior can lead to increased opportunities for revenue generation. Corporate Internet strategists, like the members of the ISF, are leading the way."

The Internet Strategy Forum is a professional association for management with responsibility for driving Internet strategy and implementation from within medium to large organizations across multiple industries. The Executive Summit is the organization's premiere annual conference.
For more information about the ISF Executive Summit, please visit: www.internetstrategyforum.org/ES2007.

About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.

For more information, visit www.webtrends.com.
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