WebTrends CMO Tim Kopp and Big-Brand Marketers Usher in the Evolution of Engagement Marketing at ad:tech Chicago
Kopp leads panel discussion leveraging real-world Internet marketing experiences of big-brand marketers

PORTLAND, Ore - July 24, 2007 - WebTrends Inc., a market leader for web analytics and Marketing Performance Management solutions, today announced that Chief Marketing Officer Tim Kopp will lead an expert panel of digital marketing executives at ad:tech Chicago. This interactive advertising and technology conference, dedicated to connecting all sides of today's brand marketing landscape, will take place at Chicago's Navy Pier July 31-August 1.

Kopp, a digital marketing and measurement expert and former vice president of worldwide interactive marketing for Coca-Cola, will moderate the panel entitled "Bridging the Digital Divide: Growing Online Brand Advertising Dollars," on Wednesday, August 1, at 2:30 p.m. Experts joining the panel include Kevin Doohan, director, interactive marketing, ConAgra Foods; Brad Santeler, director of media and relationship marketing, Kimberly-Clark Corporation; Paul Woolmington, founding partner, Naked Communications; and Andrew Shih, global interactive media leader and haircare interactive manager, Procter & Gamble.

Attendees will hear real-world experiences and the latest thinking from big-brand senior marketers to identify what is needed to usher in the next evolution of Internet marketing. Panelists will share best-in-class strategies to meet corporate goals, and practical advice to help attendees achieve unprecedented levels of customer insight and profitably scale online marketing efforts.

"Delivering online marketing that is focused on the visitor is essential in today's online marketplace," said Brad Santeler, director of media and relationship marketing, Kimberly-Clark Corporation. "Employing solutions like WebTrends Marketing Lab to measure critical visitor-centric online behaviors empowers marketers to successfully optimize their marketing initiatives by analyzing results and pinpointing where campaigns are losing prospects."

"Organizations are beginning to evaluate new channels such as social marketing, mobile marketing, online video and advergaming to reach key audiences," said Kopp. "Consumers today are inundated with marketing messages - both from online and offline sources. Advertisers need a way to break through the noise and capitalize on this movement to increase revenue streams. This panel of respected industry experts will provide attendees with the information they need to leverage new marketing channels and technologies to drive business goals."

If you are a member of the press or analyst community and would like to schedule a meeting with Tim Kopp at the conference, please contact Brian Gendron, SHIFT Communications, at bgendron@shiftcomm.com or (415) 591-8403. For more information about ad:tech Chicago, please visit www.ad-tech.com/chicago/.

About WebTrends Inc.
WebTrends is the leading provider of web analytics software and on-demand solutions for web-smart customers including General Mills, IKEA, Microsoft, Reuters and Ticketmaster. With WebTrends Marketing Lab, the company has expanded its comprehensive analytics platform to offer on-the-fly data exploration, dynamic advertising optimization and customer targeting solutions fueling relationship marketing. Thousands of enterprises have chosen WebTrends solutions and consulting services to accurately prove and improve their business and marketing results.