Webtrends CMO Hope Frank Recognized as Digital Visionary with VIVmagnificent Woman Award
|
| Webtrends CMO Hope Frank Recognized as Digital Visionary with VIVmagnificent Woman Award. Luxury and Lifestyle Magazine VIVmag Honors Extraordinary Women through VIVmagnificent Woman Awards Program. 10/18/2011 | San Francisco
Hope Frank, chief marketing officer of Webtrends, has been named a recipient of the VIVmagnificent Woman Award, which is designed to recognize well deserving and inspirational women from around the world. Consumers are asked to nominate inspiring women from all walks of life who are leading companies, changing their communities and making their mark on the world.
Launched in July of this year by VIVmag, a leading women’s luxury and lifestyle magazine, the awards program honors women from around the world for their accomplishments in business and non-profit, and enables community connections within the VIVmagnificent Woman network with other amazing women.
|
|
|
Webtrends CEO Alex Yoder Named Winner of the 2011 Innovator Award for Social Media
|
| Webtrends CEO Alex Yoder Named Winner of the 2011 Innovator Award for Social Media TechAmerica’s 53rd Annual David Packard Medal of Achievement and Innovator Awards Honors Top Contributors in Technology Industry 10/12/2011 | Portland, OR
Alex Yoder, chief executive officer of Webtrends, has been named the winner of the 2011 Innovator Award in the Social Media category at the 53rd Annual David Packard Medal of Achievement and Innovator Awards, which honors individuals for their contributions to the technology industry.
Since 1959, TechAmerica has awarded the David Packard Medal of Achievement, their highest award, to honor significant lifetime contributors and pioneers of the high-tech industry, and to honor current leaders TechAmerica recently added the Innovator Awards.
|
|
Webtrends Named a Web Analytics “Leader” By Independent Research Firm
|
| Webtrends Named a Web Analytics “Leader” By Independent Research Firm “Unique Digital Analytics User Experience”, “Support for Emerging Channels” and “Platform Openness” Noted as Key Differentiators 10/07/2011 | Portland, OR
Webtrends, the global leader in unified mobile, social and web analytics and engagement, was cited as a “Leader”, the highest designation recognizing products and strategy, in the web analytics industry in the October 2011 The Forrester Wave™: Web Analytics, Q4 2011 report by Forrester Research, Inc.
The research report, which evaluated major competitors in the enterprise web analytics industry, praised Webtrends’ ongoing commitment to unified digital analytics noting, “Webtrends is committed to providing complete digital analytics for users across the enterprise.” Additionally, Webtrends’ strategy of being a “digital analytics specialist” was also highlighted as a differentiator for the company when compared to other major vendors evaluated.
Webtrends’ focus on developing powerful analytics solutions for emerging digital channels, platform openness and the company’s revolutionary and easy to use new interface released with their Analytics 10 product were also noted as key differentiator in this excerpt from the report:
|
|
Webtrends Releases First-of-Its-Kind Facebook Scoring System to Evaluate Performance of Posts
|
| Webtrends Releases First-of-Its-Kind Facebook Scoring System to Evaluate Performance of Posts “Post Strength Indicator” Will Enable Brands to Evaluate and Optimize Post Effectiveness through new Facebook Page Insights API 10/03/2011 | San Francisco, CA
Webtrends, the global leader in unified mobile, social and web analytics and engagement, today announced Webtrends Hoverstats, a powerful new tool for Facebook marketers that will allow a brand to evaluate the effectiveness of its posts – the main touchpoint with fans and friends of fans on Facebook.
Webtrends Hoverstats is a new free tool that provides analytics overlaid on a brand’s Facebook Page. The core feature of Hoverstats is its Post Strength Indicator (PSI), a one-of-a-kind new metric developed and deployed exclusively by Webtrends that assigns a score to individual Facebook Page posts based on total reach achieved through fan engagement. The scoring system gives brands a clear, simple way to gauge whether the content it creates and pushes out is effectively engaging fans and their friends, thereby increasing reach on Facebook.
|
|
Webtrends Honored with “Best Unified Analytics Solution” Award at 2011 IMA Awards
|
| Webtrends Honored with “Best Unified Analytics Solution” Award at 2011 IMA Awards Webtrends Leads Industry with Integrated Analytics Offering 09/23/2011 | Las Vegas, NV
Webtrends, the global leader in unified mobile, social and web analytics and engagement, last night received the award for the Best Unified Analytics Solution from the Internet Marketing Association (IMA) at the 2011 IMA Awards in Las Vegas. The IMA Awards recognize organizations that showcase outstanding expertise and effectiveness in creating and/or utilizing a wide range of industry-leading Internet marketing solutions.
Webtrends earlier this year launched its award-winning Analytics 10 offering, which provides the industry’s only integrated view of insights across a brand’s mobile, social and web properties. Featuring a highly intuitive user interface and enhanced capabilities for data insight across all digital channels, the innovative platform represents a leap forward for digital measurement. Shortly after the launch of Analytics 10, Webtrends was recognized as a 2011 eCommerce Rising Star in data analytics by the eTail community.
|
|
|
|
|
|
|
| Page 1 of 2 |